Social media that starts conversations, not impressions
Strategy, content, publishing and community management across LinkedIn, Instagram, Facebook and YouTube. With an in-house video team producing the content and a CRM catching the conversations, we can show you which post actually produced an enquiry — the thing almost no agency can.
Most company pages die of content starvation
Social programmes rarely fail because the strategy deck was wrong. They fail because three months in, nobody has anything to post. The calendar was built on the assumption that someone would find time to make content, and that someone had a day job. What follows is a slow drift into reposting company news, then silence.
Two things fix that permanently: a team that actually produces the content rather than requesting it from you, and a way of proving the channel produces enquiries so the budget survives the next review.
- Content produced in batches by our video and creative team
- Written for your buyer, not for the algorithm's vanity metrics
- Comments and DMs answered, not left to rot
- Enquiries routed into the CRM and attributed to the post
- One platform won properly before a second is added
Everything an always-on channel needs
Organic social, community and content. Paid campaigns live under performance marketing, run by the same team.
Social strategy & channel mix
Which platforms deserve your effort, what you'll be known for on each, and the themes worth owning. Built from an audit, not a template.
LinkedIn for B2B
Company page plus the personal profiles that actually carry reach in B2B. Thought leadership, hiring and product posts written for decision makers.
Instagram & Facebook
Reels, stories and feed content for brand, culture and recruitment — with the local presence and review signals that matter for discovery.
YouTube & short-form
Shorts for reach and longer explainers for depth — the platform where technical buyers go to understand before they enquire.
Content calendar & publishing
A planned, approved calendar with scheduling and publishing handled. You review; you don't chase.
Community management
Comments and DMs answered in your voice, within hours not weeks — and genuine enquiries pushed into the CRM so sales sees them.
Founder & employee advocacy
People out-reach logos on every platform. We ghostwrite for founders and give your team a simple, repeatable way to post.
Listening & reporting
Brand and competitor monitoring, plus reporting that ties posts to profile visits, conversations started and enquiries attributed.
Six reasons company pages go quiet
We see the same pattern in nearly every audit. None of these are strategy failures — they're operational ones, which is why a new content plan on its own rarely fixes them.
If three or more look familiar, the free audit will tell you which to fix first and whether the channel is worth the investment at all.
Social that can finally prove its worth
Content supply is solved
Our video team batches short-form content alongside the social calendar, so the channel never depends on someone in your business finding a spare afternoon.
Conversations land in a CRM
DMs, comments and chat route into a CRM we built ourselves, so a social enquiry becomes a tracked lead instead of a notification someone missed.
People, not just the logo
We ghostwrite for founders and equip your team to post, because personal profiles carry reach a company page structurally can't.
Organic and paid, one team
Posts that genuinely earn engagement get promoted as paid creative, and paid learnings shape what we publish next. Most companies split those across two agencies.
Social media marketing from DRC Digital
DRC Digital is the growth practice of DRC Infotech LLP, a software development company operating since 2009. Our social media marketing services cover channel strategy and platform mix, LinkedIn for B2B, Instagram and Facebook, YouTube and short-form video, content calendars and publishing, community management across comments and direct messages, founder and employee advocacy, and social listening with reporting. Paid social campaigns run separately under performance marketing, and the short-form content itself is produced by our video team.
The reason we approach organic social differently is that its two chronic failures are operational rather than creative. The first is content supply: calendars built on the hope that somebody internally will produce material, which stops within a quarter. The second is attribution: organic social is usually the least measurable line in a marketing budget, which makes it the first one cut. Because content production is in house and enquiries land in a CRM we built ourselves, both problems are structurally solved rather than managed. We work with clients across India, the US, the UK, Europe and Australia, and every engagement opens with a free audit of your existing channels and an honest view on whether social is the right place for your budget at all.
Is your social channel earning its place?
A free audit of your channels, your competitors' and what's actually landing — plus an honest view on whether social deserves your budget right now.
Get a free social audit