Video and reels built to perform, not just look good
Scripting, shooting and post-production for short-form reels, ad creative, product films and explainers — cut natively per platform, built as testable variants, and judged on what the campaign actually did. Because the team that edits your video is the team running the media that carries it.
Beautiful video that nobody measured
Plenty of companies have paid for a handsome brand film that lives on a homepage and is never seen again. The problem is rarely the craft — it is that the video was produced as a one-off deliverable, disconnected from any campaign, in a single aspect ratio, with no variants to test and no way of knowing whether it changed anything.
We treat video as campaign fuel. One shoot becomes a set of assets, each cut for where it will actually run, with alternative hooks so the media team has something to test rather than one precious film to defend.
- Cut natively per platform, never a cropped 16:9 master
- Multiple hooks per concept, so creative can be tested
- Designed to work with the sound off, subtitles burned in
- Performance data from the campaigns feeds the next edit
- You own the footage, the project files and the final assets
From a 15-second reel to a full brand film
Take the whole process from script to final cut, or just the edit if you already have footage sitting unused.
Short-form reels & shorts
Vertical video for Instagram, YouTube Shorts, Facebook and LinkedIn — hook-first, subtitled, and built to survive a fast thumb.
Paid social ad creative
Ad-native video built as testable variants — different hooks, lengths and end cards for the same offer, ready for the media team to run against each other.
Product & explainer films
Show how the thing actually works. Screen capture, animation and live action combined to make a complex product understandable in under two minutes.
Corporate & brand films
Company stories, culture and recruitment films, client testimonials and event coverage — the longer-form work that builds credibility.
Video editing & post
Editing-only engagements on footage you already have: assembly, colour grade, sound mix and platform versioning. Often the fastest value in the whole list.
Motion graphics & subtitles
Animated titles, lower thirds, data visualisation and burned-in captions, styled to your brand and timed so they're readable on a phone.
Founder & talking-head content
Repeatable personal-brand video for LinkedIn and YouTube — a batch-shot series rather than a one-off, so publishing stays consistent.
Creative testing & iteration
Variants shipped, run against each other in the ad accounts, and the winner's traits carried into the next round. Creative as an experiment, not a deliverable.
One shoot should become a library, not a film
The most common waste in video is spending a full production day and walking away with a single master file. The footage supports far more than that — it just has to be planned for at the brief stage, not discovered in the edit.
We agree the exact output mix per project rather than selling a fixed package, because a product launch and a recruitment campaign need very different things. What stays constant is the principle on the right.
Creative that comes back with a scoreboard
The editors sit with the media team
We run the ad accounts the creative goes into, so hold rate and cost per lead per variant come straight back to the edit. Separate agencies can't close that loop.
Built to be tested
Every concept ships with alternative hooks. You get creative you can run an experiment with, instead of one film everyone is too invested in to question.
Cut per platform, not resized
Each ratio is framed and captioned for where it runs. A 16:9 master squeezed into a vertical frame puts the subject and the subtitles in the wrong place.
Sound-off by default
Social video is largely watched muted. Subtitles, visual storytelling and safe-zone-aware text are standard on every short-form deliverable, not an upsell.
Video production & editing from DRC Digital
DRC Digital is the growth practice of DRC Infotech LLP, a software development company operating since 2009. Our video services cover short-form reels and shorts, paid social ad creative, product and explainer films, corporate and brand films, video editing and post-production, motion graphics and subtitling, founder and talking-head content, and structured creative testing. You can engage us for the full process from script to final cut, or for editing and platform versioning on footage you already own.
What makes this different from booking a production house is the feedback loop. The team that edits the video also runs the Google, Meta and LinkedIn campaigns it appears in, so creative decisions are informed by hold rate, click-through and cost per qualified lead rather than by whoever is most senior in the review meeting. Video is treated as campaign fuel with a measurable job, not as a one-off deliverable that lives on a homepage. We work with clients across India, the US, the UK, Europe and Australia, and every engagement starts with a free review of your existing creative and where it is running.
Got footage sitting unused?
Send us what you already have. We'll review your existing creative, tell you what can be cut into short-form assets, and what's worth reshooting.
Get a free creative review